Marketing. It’s something which every SME, and indeed every business, should be doing. It builds awareness of your brand or company, helps you identify specific business goals and in the long run, can also contribute significantly to sales figures. There are many SME’s out there who are baffled by the concept and aren’t sure what they should be doing, and when they should be doing it. That’s why we’ve put together this article on what businesses should be doing when it comes to marketing.
1. A multi-channel approach.
When asked “are you currently doing any marketing activity”, you’d be surprised by the number of times we hear “well, we have a website/Facebook” as a reply. Merely having a website or a Facebook page isn’t enough in this day and age, it’s more about how you are using your site or social media account, combined with the rest of your marketing strategy. How that marketing strategy looks, however, also depends on what your target audience or ideal customer base looks like.
It’s essential to have both an online and offline part of the overall strategy. Online people can find you in search engines such as Google you can reach a specific target audience and drive leads through your website, whereas offline enables you to promote your business through traditional methods such as leaflets, newspapers and magazines which can attract a different demographic to your business. Ultimately though, the end goal is the same, whether that’s increasing visibility in a competitive market, or driving an increase in revenue.
2. Done something good? Shout about it!
Everyone loves good news! Whether its record financials, award wins or new hires, good news from your business can be used to create a buzz and an interest around who you are and what you do. Here at KC Communications, we’re experts in PR, so if you’re not sure how to go about getting your news in front of the right people, we can help!
3. Local Search results.
Local Search results should play an essential part of a business’ online strategy, just because search engines now look to deliver the most relevant content to users based on their location. You may have noticed this yourself; if you type in “window cleaner”, “plumber”, “opticians” or so on, Google gives you information on the places it thinks are most relevant to your search query.
Local Search optimisation is often undertaken as part of a broader digital marketing strategy. If you’d like more information about local search, then there are some excellent resources out there such as Moz or give us a call, and we’d be more than happy to go through it in more detail.
Producing video content is becoming more and more popular for businesses around the world. It’s often more engaging than simple text, adds another element to your website and can even help with SEO. We’ve seen a considerable rise in businesses using video content to engage with their audience through platforms such as YouTube, and using it as a shareable asset through their social media channels. Think about it – what could your business use video for? “How to” guides, product demonstrations, or perhaps even guided tours of your office where you can show your audience that there are real people behind the business!
5. Get help!
There are hundreds of agencies and professionals out there who can help you with your marketing efforts. Some specialise in digital marketing, other purely in PR, but here at KC Communications, we’re able to offer a complete range of services, from SEO and Web Development through to PR and Social Media management. Get in touch with us and see how we can help you with your marketing strategy.