What Do the Latest Changes to Twitter Mean for Businesses?

By September 20, 2016Stories
Twitter Character Limit

Twitter users are celebrating a number of recent changes being made to the popular social media platform. Images, videos and Quote Tweets will no longer count toward the 140-character limit – Hoorah!

The loosening of its signature feature is fantastic news for avid Twitter fans across the web, who will now be able to share and engage more creatively with followers. Along with the recent introduction of additional material such as polls and GIFs, the opportunity for engagement on Twitter is now endless.

No doubt the change was sparked in a bid to keep up with likes of Facebook and Instagram, where character limits have never been enforced. Twitter first announced the alterations back in May and these have finally gone into effect last night.

Now there’s no excuse for not using eye-catching, visual content that will capture the attention of your target audience. If your brand is active on Twitter, there are plenty of image creation tools, such as Canva, that you can use to enhance your creative skills!

Other recent changes to the popular platform include, allowing users to Retweet or Quote Tweet personal tweets. This is great news for businesses wanting to promote old (but still relevant!) content. After all, the lifespan of a single tweet is between 30 seconds and 2 minutes so retweeting old messages will mean reaching a wider audience second time round.

Additionally, when replying to a tweet, @names will no longer count towards the 140-character limit. This makes interacting with others a lot more straightforward – no more abbreviating words to acronyms that only millennials can understand!

Twitter has also stated that they are exploring other ways in which users can get more from their tweets – we’ll be keeping a beady eye out for their next move!

The succinct nature of tweets has ultimately defined the social network to date; should Twitter worry about the effect its expanding character limit could have on retaining users? Tweet @KCComms your thoughts!