Digital Learning Day: Multimedia content

By February 23, 2017Stories

Quality content has become an absolutely crucial part of a successful marketing strategy for more than a few years now, but the types of content we choose to ingest has shifted.

51% of digital media is consumed through a mobile device, usually on the go, meaning as a consumer you want to be able to get as much information, in as little time and as easily as possible. And this is where you need to re-think your content plan!

Video

Videos are a great way to engage an audience, but you have to get it just right. If it’s too long you run the risk of viewers losing interest so nothing more than 2 minutes for an informative video is advisable.

However, on the other end of the spectrum, GIF’s have taken the internet by storm. GIF’s are typically a video that has been compressed into a 2-6 second animation in order to provide snapshots of information and can be used in a number of ways with online retailers often using them to advertise seasonal sales.

Four times as many consumers would prefer to watch a video about a product than to read about it. So if video marketing isn’t within your content plan, it really is a trick not to be missed.

Images

Whether you’re sharing a blog, tweeting about attending an event or posting general company news, the accompaniment of an image is likely to generate a higher level of engagement and therefor overall reach. High quality images certainly add a level of credibility to posts so make sure you think about the imagery prior to publishing.

Social media trends are even reflecting the need to create image rich content with the likes of Instagram and Snapchat surpassing the engagement levels for brands than that of Facebook.

Infographics

Have you gathered some fantastic statistics from your latest survey that you want to shout about? Bullet pointed lists and pages of stats are dull, daunting and whilst the information is still present, research has shown that engagement levels from infographics come in much higher than those from simple textual content.

Combining your findings with colour, structure and graphics makes for an aesthetically pleasing piece of imagery that is highly engaging and bitesize!