Social Shoutout: Gmail given a facelift while Yahoo plan to take over social media! Wetherspoons make a very brave social media move and Pinterest have changed users profile layouts.

By April 20, 2018Stories

It’s been a reasonably quiet week for social media this week, with the most shocking announcement been that JD Wetherspoons deleted all of their social media accounts!

Don’t worry though! We still found plenty of gossip to bring you. This week we will be talking about JD’s PR stunt in more depth, and explaining how Email platforms are changing their ways.

WETHERSPOONS QUITS SOCIAL MEDIA

There’s been a lot of hoo-ha this week following the news that pub chain, JD Wetherspoons, has taken the decision to immediately shut down its social media accounts.

A lot of people gasped in disbelief at this, but if something really isn’t working for your business or adding value then you need to question why it is that you are doing it and if you should carry on doing it.

JD Wetherspoons decision has demonstrated that the brand knows its audience and that ultimately the type of people it wants to attract to its establishment is unlikely to pull out their smartphone to check in or Instagram their pint and there is absolutely nothing wrong with this.

What we admired most is the way JD Wetherspoons Chairman, Tim Martin went about the announcement. The amount of coverage generated was pure PR gold and was probably worth more than Wetherspoon’s entire existence on their social platforms including Facebook and Twitter.

After all, there has to be some admiration for a brand who wants to put bring back what it means to be truly social.

YAHOOS GOAL TO KNOCK SOCIAL MEDIA OFF THE TOP SPOT
With Mark Zuckerberg testifying before Congress after the fall out of the Cambridge Analytica scandal, Yahoo has taken steps to grasp the opportunity to exploit the weakness of social media by expanding its position as a global news platform.
With the #DeleteFacebook and #QuitSocialMedia campaigns gaining strength as users voice concern over the lack of privacy in digital, not to mention the huge rise in Fake News plastered across social media, it is easy to understand why users are becoming more and more disgruntled with various platforms. And therefore, Yahoo is looking to grow its reach by appealing to despondent social media users who seek a diverse and trustworthy news source.
We may not hear too much about Yahoo in the UK, but a report in 2017 identified Yahoo News as the number one source for online news in the US, occupying the same influence in the US media as the BBC has in the UK. And so, Yahoo UK is exploiting social media’s fall from grace. The UK am of Yahoo is set to expand with a new Newsroom app, which is due to launch by the end of the year. The app will allow the user to interact the stories and follow particular themes – for example, you could be interested in Brexit so by following that theme, you will receive alerts on any breaking stories within that theme.
We’re not too convinced just yet – with the strength of device news apps, other online news platforms such as Huffington Post and, of course, social media (yep, we’re not writing it off just yet) then we think Yahoo has its work cut out. But a great opportunity has been presented to them so we’ll keep you updated on the developments.
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A MAJOR REDESIGN FOR GMAIL IS ON ITS WAY

Another email giant also has some big news…

According to emails sent out by Google to all G Suite customers, Gmail’s interface is receiving a major redesign. As reported by “Tech Crunch”, Google is launching an “Early Adopter program”, to give users a “new experience in Gmail”. Meaning that Gmail won’t just be given a facelift, but several new features also. These include; Smart Reply from the web, snoozing emails, and offline support.

Apparently, the facelift will bring a whole new look and feel to Gmail, while app integration will make it much easier to plan events on Google calendar from your inbox.

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PINTEREST LOOKS TO GIVE PROFILES A FRESH LOOK

Pinterest is testing out a new profile format, which will be rolled out in the next few months for all users. The biggest change is the addition of cover images which are made up of a collage of your Pins. This will add a new look and feel to the profile’s presence, which looks like a much more creative way to present an individual, engaging brand presence. It will be easy to use as it is made up of existing Pins, which you can easily select from. In such a prominent profile space, this will enable brands to finally select exactly what images they want to represent their business.

The new profile format will also show a ‘monthly viewers’ statistic, instead of ‘following’ counts. This switch will put more emphasis on active profiles, rather than those that simply have large followings. Recently Pinterest has also been working on adding more tools for businesses to make their profiles more customised. They have added the ability to re-arrange the presentation of board sections, but also the Pins within the boards so that profile visitors see exactly what you want them to see.

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SOCIAL MEDIA USE INCREASED IN THE FIRST QUARTER OF 2018

Despite concerns about the amount of personal information collected by social media companies and the upcoming data protection changes as a result of GDPR, the latest stats show that social media growth is actually accelerating.

With over half of the world’s population now online, the number of people using social media grew by more than 100 million in the first three months of 2018, reaching almost 3.3 billion by the end of March.

These trends mean that over a million people are still signing up to social media for the first time every day – that’s about 12.4 new users every second. Social media has become an integral part of people’s lives in the past decade, here are a few things to think about when planning your social media strategy this year…

  • mobile data traffic is expected to increase sevenfold by 2021, so make sure your content is optimised for mobile devices in order to stay ahead of the game.
  • Don’t just write it as it’s less likely people will remember what you’ve said. Creating thoughtful, eye-catching visuals makes it more likely that people will react positively to your content.
  • As customised content becomes increasingly popular with companies who go with personalised marketing strategies seeing a 19% increase in sales, it’s time to get personal.

And that’s us done for another week! What do you think to Wetherspoons and their social media stunt? Clever, right?

As always, we’d love to hear your opinion! Tweet us your thoughts!