Is Facebook for Old(er) people?
A surge in older users means that over 55’s will become the second-largest demographic of Facebook users this year. The largest growth will be among older users, with 500,000 new over 55’s expected to join Facebook this year. An analyst at Ampere said ‘Adoption tends to find its way through demographics eventually and with Facebook’s video and photo experience this is the platform this demographic use to keep up with the social lives of their kids and grandchildren. So, if you are targeting this market, it’s definitely something to consider!
Snapchat Update – angry users sign a petition to change the redesign
Last week we told you about the new update that changed the app design… this week we’re updating you on how users took the news!
More than 600,000 people have signed an online petition calling on Snapchat to revert its update back to what it was originally. The petition reads ‘Many users have fond that it has not made the app easier to use but has in fact made many features more difficult. There is a general level of annoyance among users and many have decided to use a VPN app to go back to the old Snapchat, as that’s how annoying this new update has become.’
Here are some of the top tweets highlighting people’s shock, what do you think?
me trying to find my friends Snapchat stories after the update pic.twitter.com/Y8bE4epDUS
— fairy god mom (@lyxopk) February 11, 2018
I’m seeing this same comment so often. I liked that you guys felt like we were friends. I’m sad it doesn’t feel like that anymore. How many people have to hate an update for it to be reconsidered? https://t.co/PI7OAf9Qlg
— christine teigen (@chrissyteigen) February 9, 2018
— Stacey Anne (@stacey_anne84) February 16, 2018
Some wanted to take the platform to the golden era of ‘best friends’:
I say screw bringing back the old Snapchat, let’s bring back 2015 snapchat so I can see who’s best friends with who…. 🤷🏼♀️ #snapchatupdate
— Jennifer Talbert (@TalbertJennifer) February 9, 2018
Whereas some really don’t mind it at all:
Unpopular opinion: the new Snapchat update is really not that hard to figure out, and I don’t mind it.
— [internally screaming] (@thegraceharding) February 14, 2018
Is Facebook finally getting a dislike button?
Not quite! Facebook has confirmed that they are testing an option that would allow users to down vote comments on posts that they deem to be inappropriate. It’s a sort of one-step way to report and flag an inappropriate comment using a single click.
The feature is currently only available to a limited group and only a small portion of users in the U.S can even see the feature on their pages. When you consider Facbook’s recent changes – like that to boost public Page posts that receive a high quantity of genuine user engagement, then the feature starts to make sense.
Henry Franco, a HubSpot social campaign strategist, says:
‘It looks like Facebook is doing this for the same reason it made an algorithm change: to figure out what content people like.’
It will be interesting to see how this works and if it gets rolled out. We think people are still keen for a reaction feature for ‘Disliking’ but who knows if that will ever happen?!
Stat of the week
Around 47% of Brits make impulse purchases via social media on a monthly basis – with the average user spending £318 a year – Post Office Money.