Get ahead this 2018 by reading up on social updates for Instagram, looking early on at what not to do this Christmas for a campaign. Find out how to meet like minded people with Ripple and much more this week on the Social Shoutout.
Professional networking app - Ripple
With LinkedIn dominating the professional networking landscape there’s plenty of room for competition and it looks like there finally might be.
Ripple is a professional networking app that has been launched by former Tinder employees, using their expertise, they have taken Tinder’s famous swipe to match design and applied it to the world of business.
Ogle, from Ripple’s news blog mentioned that when reflecting on their own experiences with networks they were “pretty terrible” with “interfaces packed with ads, unwanted mail from recruiters and salespeople, and a lack of community.”
Similar to LinkedIn, you are able to build a digital profile, choose your skills and the industry you work in, on top of this it’s possible to create groups and events.
The app is a great way to find people fast and conveniently along with it having a very simplistic layout. Ogle said:
“We set out on a mission to create a true professional network… One that put users (not recruiters and salesmen) first.”
So, if you’re looking to partner up with some liked minded people in your field of work or just make some new friends with the drive and passion you uphold, give it a go.
Christmas campaigns gone bad
At KCComms we tried our best to make our Elf on the Shelf as fun as possible without being overly mischievous. Poundland didn’t quite catch the memo, they ‘stirred’ a lot of controversy by posting a photo of an elf and female doll in an explicit act.
Some say all publicity is good publicity, but I would recommend avoiding posting anything like this, this year.
Whilst Poundland went down the more daring route, the big brand chose to take the safer option. John Lewis’s Moz the Monster was voted the brand’s least popular Christmas advert in five years, the prices were of no help to the company, retailing the Moz the monster toy at £20 on their website, along with pyjamas at £18.00. On a positive note, this is something to learn from and shows us what businesses should adhere to ensure success in B2B PR.
McOnie Agency lists these as being:
- Understand what will resonate and strike a chord with target audiences
- Consider the human element- what matters most to your demographic?
- Ensure your tactics show your ability to evolve as a brand- don’t be pigeon holed for doing the same thing every year
- Surprise people with your campaign – they will appreciate it
- Think outside of your comfort zone
Instagram often doesn’t announce smaller updates, yet sometimes it’s the smaller updates that make for a better user experience. Now if you are to hover over a post for five seconds, a small comment box will pop up below the photo.
It’s possible that this has been added to increase engagement rates, according to Plann, Instagram has a baseline of 3%-6% engagement on posts. So, this new update might just help lead you to much bigger opportunities once you’ve developed a much higher engagement rate.
If you’re interested on how to calculate your engagement rate just follow these few steps. Say you have a following of 2,500, your ‘engagement’ is measured by your likes and comments combined per post, divided by your following.
Megan Markle, to be Princess, deletes all social media
Following her second official royal engagement, Megan has deleted all of her social media profiles along with her personal lifestyle blog, The Tig. With a combined following of over 1,200,000 on Facebook and Twitter, and three years of hard work on her blog all gone, I guess you can say she has found ‘The One’!
In her final post to her site she said: “After close to three beautiful years on this adventure with you, it’s time to say goodbye. What began as a passion project (my little engine that could) evolved into an amazing community of inspiration, support, fun and frivolity. You’ve made my days brighter and filled this experience with so much joy.”
WhatsApp, encouraging switch from voice to video calls
If you are using the beta version of WhatsApp, you may have noticed a subtle feature that now allows you to switch to a video call from a voice call, yet in the current version you have to end the call before requesting a video call.
Although a simple change it will save quite the hassle and a little time, overall providing a more enjoyable experience on the app, unless you’re not a fan of video chats then I’m sorry for breaking the news.
If you don’t have the beta but want to try out the new feature you can sign up here.
Predictions for Social Media Marketing on Instagram in 2018
If you’re looking to get a head start in the new year with your business on social media then make sure you have an Instagram account and keep reading.
Shopping tags – This enables businesses to put discrete price and information tags on items within their image, to activate these tags as a user you only need to click the image. This is great for those of you who advertise your products on the platform.
360 Insta – Having the ability to post 360 photos to your account, this will be a great new way to interact with your audience and create even more immersive photos. (video of 360 photo example.)
Visual search – For brands, this could be significantly beneficial, as you’ll not only be able to search by hashtag, but also by image content. That could help uncover more influencers and brand advocates, or users who’d likely be interested in your products which you may not have been able to identify via text search alone.
If you want a more in depth read and look at more predications head over to SocialMediaToday