Social Shoutout: Platform Convergence, Cryptocurrencies & more!

By January 5, 2018Stories

We’re back for our first Social Shoutout of 2018, and firstly we want to wish you all a Happy New Year! 

There have been some incredible developments in the world of social over the years, and particularly in 2017, so we can’t wait to see what 2018 has in store!

Social media is now a huge part of our everyday lives (even when we’re at work!) and we find ourselves instantly adapting to the new updates and developments to each platform.

With the convergence of platforms, cryptocurrencies becoming much more widespread amongst millennials and Instagram’s “recommended for you” feed, just five days into 2018 we can see some incredible developments in the making!

Here’s a round-up of a few of the standout points so far:

Is Cryptocurrency coming to Facebook?

Mark Zuckerberg has set himself a “personal challenge” of further studying cryptocurrencies and the ways in which they can be incorporated into Facebook. With the rise of cryptocurrencies increasing rapidly it’s not just their value that is on the increase, the knowledge and collective awareness of the currencies is rising. The London Block Exchange recently stated that 1 in 3 millennials will own cryptocurrency by the end of 2018. Whilst it is unlikely that Zuckerberg will introduce Bitcoin to Facebook, with currencies such as Litecoin, Ripl and more emerging, it will be interesting to see how this digital revelation comes into play on our social networks.

Instagram tests convergence of stories feature with WhatsApp

I think we’re all guilty of telling our Insta followers that we’re tucking into a delicious meal at “the best tapas restaurant in town”… and then telling all of our Snapchat friends exactly the same thing. So why not converge WhatsApp and Instagram? Whilst WhatsApp stories haven’t really taken off, this simple piece of code could merge the two and save us the multi-platform update hassle!

Sharing snaps outside of Snapchat

Instagram aren’t the only ones that are looking to allow users to post their content outside of the app. Snapchat are hot on their heels as they test a new a feature called ‘Stories Everywhere’ which would enable users to post Snaps outside of Snapchat itself. This new option would make it possible for users to embed their Snap content onto other apps or websites… we’re not sure we’ll be posting our Snapchat Stories on the KC website anytime soon but we can see how it would create a revenue boost for Snapchat so we’ll let you know our thoughts on this emerging new feature in the weeks to come.

Instagram’s “Recommended for You”

Instagram seems to be leading the pack in terms of new developments in 2018. They have recently launched the “Recommended for You” section, which shows users recommended posts based on those that have been liked by other accounts you follow. Now, it doesn’t sound too dissimilar to their Explore section which shows posts from recommended accounts to follow. However, this new content will display in the home newsfeed. The change comes shortly after Instagram introduced a new function that allows users to follow hashtags, which we touched upon in our last blog of 2017.