With the General Data Protection Regulation (GDPR) coming into force in May 2018, now, more than any time before, it is important that marketers and business owners understand how to achieve the lawful, profitable and ethical use of personal data within the marketing function.
Delivered by KC Communications Managing Director, Katrina Cliffe, this session will provide you with a deeper understanding of how GDPR and the revised ePrivacy Regulations impact on the success of lead generation and marketing campaigns.
What you will learn in this session
- An overview of GDPR: What is it and how will it affect your business
- Data capture: Design data compliant forms
- Data purchase/sale – what you can and can’t buy
- Data security – protecting personal data and your reputation
- Email, SMS and Direct Mail Campaigns – Increase opt-ins and reduce opt-outs
- The difference between B2B and B2C
- Privacy notices and terms and conditions
You will leave the workshop with an action list, helping you on your way to becoming GDPR compliant. Time will also be available at the end of the session for you to have time with Katrina to discuss your GDPR queries in more detail.
Who should attend?
This session is aimed at individuals responsible for the marketing function within their organisation. It is also aimed at start-ups, small businesses and owner/managed businesses. If you’re unsure of whether or not it would apply to you contact Katrina Cliffe in the first instance.
When, where and how much?
Our session on Wednesday 15th November is now SOLD OUT but we can confirm we will be undertaking on additional dates in 2018 as follows.
- January 24th
- February 28th
- March 28th
- April 18th
All sessions run between 9.30am – 12.30pm at our offices in Lindley, Huddersfield. The cost per attendee is £100 + VAT. Refreshments will be provided and parking is available on site.
To book, email firstname.lastname@example.org or call 01484 637980.
Still unsure about GDPR?
Katrina Cliffe was recently interviewed by PR Guru Janet Murray on her Soulful PR podcast discussing how GDPR will affect the marketing function. If you need to understand more about GDPR in the first instance this is a great place to start.