5 Key Points from Google’s Digital Garage at Kirklees Business Conference

By March 21, 2018 Stories

You may have seen or spoken to some members of the KC team at the Kirklees Business Conference today!  Although we weren’t exhibiting this year, several of our team were milling around at various points throughout the day speaking to attendees, and our MD Katrina Cliffe was part of the GDPR in the afternoon.

I had the privilege of going along to the first seminar of the day which was delivered by Becky Boyd from Google’s Digital Garage, and I wanted to recap five key points from her presentation.

Mobile First

We’re now living in a digital age where it’s more common to search for a product or service on a mobile device than on a desktop.  The figure Becky provided this morning was 60% of the world’s searches are done on a mobile device.  This means that you need to ensure that your website is mobile-friendly, and if it isn’t, then talk to whoever built your website (developer) and get them to change it!

If you’re not sure whether your site is optimised for mobile devices, then you can use Google’s handy online checker here.

Remember, you’re more likely to appear higher up in results pages (SERPs) if your site is optimised for mobile!

Make use of Display Advertising

Display Marketing is a form of Paid Advertising using the Google AdWords platform, where adverts appear on third party websites. As a result, you can be as specific or as broad with it as you like in order to gain maximum exposure for your brand or website.  If you’d like more information on display advertising, our client Circus are pay-per-click specialists and know all about it!

Social Media: Go where your audience is!

Social media gives you access to an ever-present audience, however you have to ensure you’re marketing to the right audience.

If you know your primary audience is female, aged 18-32, then Instagram is likely to be where they spend the most time. Alternatively, if you’re a business which offers a service, you’re likely targeting business owners, aged 35+, and therefore LinkedIn is the most suitable platform.

If you’re not sure who your audience is, use your Google Analytics to research who they are, when they are active, and whether they are visiting your website from another source, for example, a social media channel.

Email Marketing is resurgent!

With social media channels and web searches becoming a crowded space, email marketing is coming back and playing more of a role in customer acquisition. If you’re looking to build loyalty with customers and increase web traffic and purchases, then email marketing could play a vital role in your overall strategy, However, in order to do this, you have to find a way to collect email addresses in a way which is GDPR compliant.

Content Marketing

There were a lot of confused faces in the room when Content Marketing was mentioned, but it’s nothing to be scared of! Simply put, Content Marketing is using content as material to advertise your business online. This can be through video, infographics, blog posts, or even interactive assets which sit on a separate part of your website. Content Marketing is often shared across a company’s social media channels in order to attract and encourage a wider audience to engage with a brand.

These are just a few points I picked up on from the session, which I felt needed a quick recap. Of course there was a lot discussed, but if you would like to discuss it further, get in touch with us and one of our team will be able to help you!