The evening I got the call from Katrina to say I had been offered the Account Director role at KC Communications, the last thing on my mind was the country teetering on the edge of the global pandemic. Four days into my new role, a national lockdown was announced and I had to get up to speed on my new colleagues, clients and processes from the comfort of my own home!
My start at the company was definitely unique, so here are the six things I have learnt during my time at KC so far.
- Face to face time is invaluable
When the first national lockdown came into force, I have to admit I was quite looking forward to working from home – especially no commuting time! However, I soon realised that no amount of Zoom calls can replace actual time in the office with your colleagues. Working in a communication role, it was a tough transition from going to the constant noise of an office to the quiet of home working. Thankfully, an office rota was rolled out as soon as it was safe to do so, which allowed us to split our time between remote working and the office. This time was so important for getting to know my new team members in a personal and professional capacity, and as a group, we definitely no longer take face to face time for granted.
- Strong client relationships are key
As an Account Director, it was important that I got up to speed with the different clients as soon as possible. However, I never imagined that I would be introducing myself as the main point of contact with my new clients from my bedroom! Thankfully, the agency has a roster of amazing clients that fully trust our decisions and advice, which definitely helped me get fully involved in the different accounts, and work reactively to get them results during a truly unprecedented time.
- Anything is possible with a great team behind you
This may sound slightly cheesy, but one of the biggest learnings I have from the last six months is that I am lucky enough to work with the best team in the world. The team gets some truly amazing results for our clients, and this isn’t just through luck – it is a combination of amazingly talented people, a company culture that helps you to be the best you can be and a combined passion to see our clients succeed.
- There is always room for learning
Something that sets KC apart from other companies I’ve worked for is the opportunity for continuous development. We are lucky enough to have a training and wellbeing budget that we can use towards webinars or courses. Each team member takes the time to feedback what they have learned, and this continuous stream of new knowledge has meant we can pivot our approach to improve our outputs for clients.
- A change is as good as a rest
After working in my previous role for nearly half a decade, I had slightly fallen out of love with the job. During my interview process, I told Katrina I wanted to reignite my passion for writing and PR, something that was lacking in my current role. After six months, the buzz of securing coverage for clients, coming up with new ideas and genuinely loving my job is back! There are definitely some days that are stressful and challenging, but overall I feel like our work really does make a difference and it is so rewarding to see the hard work of our clients and the account teams pay off.
- Adaptability is key
With the best will in the world, no marketing teams could have planned for the turbulence of 2020. Pivoting campaign activity to complement the news agenda has meant that we have had to work fast to make sure we can keep a consistent level of results, but in some ways it really helped me get to understand our client’s business objectives and offerings quickly. Having that trust from clients has allowed us to have a fully flexible and adaptable approach to marketing this year.