Laura Batchelor, Client Services Director at KC Communications, has been with the business for two years. She has worked in marketing agencies for fifteen years and is a mother to two young boys and two horses.
What is your business motto?
A team can have many great players, but the team that works best together does the best. I believe it is essential to have a diverse team. I’ve always worked in businesses who have had a culture of people with different skill sets, using them to help each other out and get the job done. It’s amazing what you can get done if you don’t care who gets the credit.
How do you make contacts which are useful for business?
I am a big believer in nurturing relationships with clients and contacts and doing the best job possible, which in turn often leads to referrals. I also get out there and network as often as possible, as well as keeping my social media presence high, which can often lead to people getting in touch as they have seen me walking my talk.
What makes your business different?
I like to think we are a friendly, approachable team. And we really do act as an extension of our clients’ teams. We can carry out any marketing function needed and can help support businesses, big or small.
What do you always have with you?
My phone! I’d be lost without it…in case school or nursery call and of course, so I can keep up with clients’ social media accounts!
Do you dress-up or dress-down for business?
I dress for the occasion. We have quite a relaxed dress code in the office, but I always have a pair of heels and a blazer with me to throw on if I have a last-minute meeting come up!
Which person has inspired you most in your business life and in what way?
My Dad… He is one of the most hard-working people I have ever known. He worked his way up in a pharmaceutical business, which allowed our family to live all over the world. His hard work paid off, and he managed to retire at aged 48. My brothers and I are all trying to beat that, but it isn’t looking likely!
One thing that has always stuck with me, is his mantra of ‘Input =Output’ He always told me that what you put in, you get out, and I think of that saying in so many situations in my life when I need a little motivation.
What’s your proudest achievement in business?
As a working mum of two young boys, I think just managing to spin so many plates is an achievement in itself.
What’s your company’s greatest asset?
The team, 100%! We have some fantastic, passionate team members and they really are at the heart of everything we do.
Do you use social media and if so with how much success?
Absolutely! One of the services we offer to clients is social media management, so it forms part of my everyday work. But on top of that, we use it for our own business, and without a doubt, it is one of our strongest marketing tools. I also use it on a personal level and keep everyone up to date with pics of my kids and horses, much to their delight!
If you hadn’t gone down your chosen career path, what would you be doing?
When I left school, all I wanted to do was to work with horses. I decided against it and realise now that if it had become a job, I think it might have taken the joy out of it. I also wanted to be a teacher, but I have quickly realised since having my own children, that I don’t have much patience for kids, so it’s a good job I work with adults!
Give us one tip for a successful business
I agree with Richard Branson 100% on this one… ‘Clients do not come first. Employees come first. If you take care of your employees, they will take care of the clients.’
At what time of the day are you most creative or inspired?
I’m an early bird, so I would say first thing drinking a strong cup of coffee, after the school run.
How do you relax away from work?
I’ve got two horses and love to get out in the countryside on them when I get a chance. The fresh air and peace and quiet works wonders!
When do you take your coffee break?
I’m a big coffee drinker, so I don’t need an excuse to drink it. I never turn one down.
Who would you most like to have a coffee with?
My husband, on our own, with no distractions!
What’s your coffee break favourite?
A skinny vanilla latte, with a chocolate chunk cookie to dunk in.