Diary of an Apprentice – Chapter 1

By December 18, 2019 Stories

I have recently joined KC Communications as a Junior Account Executive. As part of my role, I am also studying a Level 3 Digital marketing apprenticeship and attending Estio Training, which is a college based in Leeds, to complete my apprenticeship learning. This blog series will take you through what I am learning in my apprenticeship and how this additional learning supports the activities I am involved in day to day..

Going from a part-time bar job after graduating to going back to college to study and work full-time is something I was sceptical about, to begin with. It means juggling college work and my general workload at the same time. However, I am given one day a week in work hours to do my college work, which I log online for my skills coach to monitor and review. This allows me to be on top of my college work and my work tasks and balance it all.

The first unit on my course is coding. I had never even come across code, let alone ever had to code… it is safe to say I was somewhat nervous.

As we started to go through the unit, I was shown w3 schools, which is a useful website for anyone learning code or if they need any tips and soon coding did begin to make sense!

So, what did I learn? First things first, the difference between HTML 5 and CSS, HTML (Hypertext Markup Language) is used to create the actual content of the page, such as written text. CSS (Cascade Styling Sheets) is responsible for the design or style of the website, including the layout, visual effects and background colour.

To start off, we learnt the basics of HTML. This varies from the text on a page to the images you want to insert. When something is HTML, it is shown on the website for the viewer to see. So, the code for having an image displayed on a webpage is classed as HTML as the viewer can view the image displayed.

CSS is behind everything you see on the page, for example, the text displayed on a page, the style of the text, such as the colour or font used, this is CSS as it’s the information that is being inputted to change the style of the website. If an image is inserted, the code would be HTML, but the layout of the image and padding on a page would be CSS.

After two weeks of studying in Estio and in my work hours, I had an MTA HTML and CSS exam fast approaching. I am proud to say I passed the exam the first time!

While this isn’t something I’ve yet had to put to practice in the workplace, we’re about to embark on a couple of new web development projects to support our clients in communicating with our target audiences. Therefore, I am sure my new-found knowledge will come into practice very soon.

With the hardest unit out of the way, I’m ready now to start learning all about marketing principles. Watch this space to see how I get on and what I learn in this module.