Welcome to our ‘Meet the Team’ feature, where we give you a chance to meet the people behind the business! So now is the time to discover more about our Junior PR Executive, Abi Gosling…
Name: Abi Gosling
Job title: Junior PR Executive
What’s your origin story?
After completing my GCSE’s and not knowing the career path I wanted to pursue, I decided to continue my learning and attend Huddersfield New College, where I studied three A levels; English literature and language combined, Textiles and Business studies. Although I didn’t study Business at GCSE level, I particularly enjoyed it as an A level student and was inspired to begin my own eyelash extension business.
However, whilst I did enjoy the creative side of this career, the marketing and digital aspects were my particular interest, so I began to research the next steps. University? Apprenticeship? All I knew is that I wanted to go into the industry of PR and Marketing and that I wanted to get started ASAP!
The passion I had for this line of work drove me to apply for apprenticeships rather than university. Who wouldn’t want to learn, get paid and get stuck into an amazing line of work?
How long have you been at KC Communications?
This is my first week! I am currently four days in, so very much a newbie.
What attracted you to this role?
The job role at KC Communications stood out for me in many ways, the main being the exciting and challenging job role description. The description wasn’t for just any digital marketing role; it was a PR opportunity that would allow me to write, get creative and use my personality to succeed. After falling in love with the job description, I instantly applied and was offered a first interview in which I got to see the work environment of the office and team.
KC Communications completely flips the stereotype of an apprentice role. Instead of being cheap labour, you would be a valued and entrusted team member; I could instantly feel the warm and welcoming attitudes from the team. I knew this was the job for me, so I was over the moon when I was offered the position in my second interview.
If you could change one thing about KC Communications, what would it be?
If I had to change one thing, it would be for the office to be further away from so many cafes and delis, the temptation is too much!
What important milestones do you have coming up in your life?
2021 has been a year of many milestones for me; I have finished my A levels, started my dream career and passed my driving test! Driving to work every day definitely feels surreal; I’m looking forward to the end of the year when hopefully, I can celebrate properly.
If you were handed £1.5 million today, what would you do with it?
I would definitely go on an amazing holiday, I think everyone needs one right now! I’d also love to buy my mum a house abroad, she loves the sun and it’d be her dream to live in Spain.
What is the strangest talent you have?
It isn’t that strange, but I definitely have a lot of knowledge about reality tv and celebrity drama; totally useless but very entertaining!
What do you love about your job?
I love that every day brings something new, it is a super fast-paced environment, and you never know what’s coming next. You’re certainly never going to have a boring day in the life of PR. Another thing I love is how current the job role is; you have to be on top of news headlines and recent trends, which means you can often get involved in current affairs in which you’re interested in.
What TV show/movie/song closely represents your life at the moment?
“The Weekend” by Micheal Gray, after an amazing first week at KC, I’m excited about celebrations this weekend!
Do you currently have, or did you have, any nicknames?
My full name is Abigail, but everyone calls me Abi. This is definitely my most common nickname. Apart from this, I often get Abs, and my boyfriend has a habit of calling me Gos (short for Gosling… this is certainly not my favourite).
What is your go-to drink when at a pub/bar?
Whilst I am a lover of wine and cocktails, my go-to in a more relaxed setting is vodka, lemonade and lime.
What personal accomplishment are you secretly really proud of?
It’s no secret that I was incredibly proud of myself for getting this apprenticeship; knowing that you have made your first steps into the career you desired is the best feeling! After juggling two jobs and three A levels and never feeling the success I wanted, being chosen for the job role I really wanted has made me extremely proud of myself. I also recently passed my driving test, which was a very long time coming!
What is your proudest moment at KC (so far)?
Although I’ve only been here for one week, writing my first blog and it being posted online on different platforms was particularly exciting for me. Receiving positive feedback from this has boosted my confidence and made me feel able to write more content for KC and, hopefully, clients.
If you could have any company as a client, who would it be?
I’d love to get involved with female-centric brands which have strong and empowering messages; one, in particular, is Ann Summers. I love the brand message about women feeling confident and taking charge of their bodies.
If you could close your eyes and transport yourself anywhere, where would you go?
After the previous year being stuck inside, I think everyone needs some sun and a good dance! I’d love a few days to party in Ibiza, and then I’d travel somewhere more relaxed with beautiful cultures such as Italy or Greece.
Follow Abi on Twitter for more social media and PR insight and keep up to date with her PRCA Apprenticeship.