Welcome to our ‘Meet the Team’ feature, where we give you a chance to meet the people behind the business! Up next, Anna Goddard…
Job Title: PR & Marketing Account Manager
What’s your origin story?
After finishing my studies, I worked in the charity sector for the RSPB doing PR and communications for its Northern England Conservation Team until 2007 – this brought me into contact with marketing and design and I absolutely fell in love with it. That’s when I decided that I needed agency experience, so I switched from being client-side to agency by joining Enjoy Digital, starting as Account Executive, working up to Account Manager.
I went freelance in December 2008, right at the peak of the credit crunch. At the time, many of my friends thought I was mad! However, it actually worked to my benefit because a lot of companies were downscaling internal marketing resources and just needed someone to support them on a part-time contract basis. Initially I worked with ex-colleagues, almost as a virtual agency, which set the stage of working for myself as a communications consultant and project manager for a decade. Then, I came to work here.
How long have you been with KC Communications?
Since 2nd October this year, and time has flown!
What attracted you to this role?
Lots of things – it had to be exceptional to prise me out of a decade of freelancing! If I had to narrow it down, the general vibe I got from doing research on KC and meeting everyone was a big factor. It seemed like a really friendly team that was passionate about the work and the local area, just as I am. I’m a Huddersfudlian that’s done the commute to bigger cities, so to live and work in the same town is also really important to me. The team here seemed really nice and very good at what they did. Which, I’ve come to learn, is entirely true!
If you could change one thing about KC Communications, what would it be?
I think this will be a popular answer from the other members of the team; the stairs. I was warned that going up them don’t get any easier over time, and that’s the truth! In all seriousness though, I genuinely can’t think of anything else I’d change. I haven’t had a smoother or nicer start to work, ever. I just hope no one talks to me when I eventually make it to the top of the stairs in the morning!
What important milestones do you have coming up in your life?
My fortieth is in 2020, which isn’t too far away. That’s about it, though. Sorry, very unexciting life right here!
If you were handed £1.5 million today, what would you do with it?
Genuinely, I would donate some of it to charity. It sounds trite, but it’s true. I’d probably give it to World Animal Protection, who work to protect animals from suffering unthinkable cruelty – ending up in circuses and other awful things like that. I’d also buy a bigger house. My current one has limited space. I’d fill it with lots of musical gear; a new bass guitar, amp, and a speaker. In fact, I’d buy lots of bass guitars; you can never have too many.
What is the strangest talent that you have?
I have a mind for useless information and trivia, so I’m quite handy when it comes to quiz night – the rest of Team KC can back me up on this!
What do you love about your job?
I love helping clients to achieve their goals and objectives through marketing. Also, no two days are the same, and in a small agency like KC you have to wear lots of different hats; you’re an organiser, planner, copywriter, art director and confidante – all in one morning! I’ve always enjoyed project-based work – there’s something very satisfying in seeing something through from start to finish.
What TV show/movie/song closely represents your life at the moment?
Spinal Tap. When I’m not in work, I play in two rock covers bands. I started when I was 32, which is pretty late. Obviously Spinal Tap is a film, but it is closer to the truth than anyone dares admit!
Do you currently have, or did you have any nicknames?
People sometimes call me Ralph, as in Ralph Wiggum from The Simpsons. Allegedly, it’s because my friends see me as being intelligent, but let myself down when I come out with stupid remarks.
What is your go to drink when at a pub/bar?
Bottled lager. I also quite like red wine and real ale; I’m not a prosecco or cocktails girl.
What personal accomplishment are you secretly really proud of?
As I mentioned above, actually having the nerve to take the plunge and go freelance at the end of 2008, when banks were failing, the credit crunched and many of my friends were made redundant. Whilst it was very scary at the time, with the benefit of hindsight I can say that It was definitely the right decision for me at that moment, and I am proud of the fact that I went on to run a successful freelance business for the best part of a decade.
What is your proudest moment at KC?
Raising our clients’ profile and obtaining good press coverage on their behalf – seeing articles being picked up and printed is really gratifying. Also, getting a handle on using a Mac when I’ve almost exclusively used a PC for my whole working life. Small victories, and all that!
If you could have any company as a client, who would it be?
Anyone in the music industry – whether band or perhaps a brand; think Gibson, Bose etc. Oh, or Haribo.
If you could close your eyes and transport yourself anywhere, where would you go?
Rome, no doubt in my mind. From studying ancient history, I’ve got a real passion for the place and its antiquity, and I go back year after year. The food, the architecture, the people… If I close my eyes I could tell you which street I’d be standing on.