Heald are a manufacturer of Hostile Vehicle Mitigation (HVM) systems based in Hornsea, East Yorkshire. They design, manufacture and install measures to protect buildings and pedestrian areas from potential vehicle attacks. Founded in 1986, Heald are a family business who export their products internationally.
Heald had been undertaking marketing activity internally on an ad-hoc basis, which had been predominantly driven by the MD as time permitted and mainly relied on award entries. To support their plan to increase company turnover from £3m to £5m within 3 years, alongside becoming the world leader in HVM systems, they sought to employ professionals to help raise their profile through a strategic marketing plan to help position Heald as industry experts.
Heald has employed KC Communications since 2015 to develop and implement their international marketing strategy and in particular promote their innovative, patent protected products. Turnover goal has been surpassed, with Y-O-Y turnover growth increasing by an average of 25%. The current financial year is expected to top 60% enabling them to surpass the growth target set. International export sales have also increased from 70% to 90%. The organisation seeks to increase turnover growth to £10m within the next two years.
During the time we have worked alongside Heald they have successfully been submitted into, and won, a number of industry and business focused awards such as the Progressive SME Award at the Manufacturer MX Awards. They regular feature as thought leaders within the security industry, having contributed to many industry publications such as Security News Desk. Through the ongoing PR campaign, Heald has been named in the Times Maserati 100 as one of the UK’s ‘Best British Innovators’ and Debbie Heald, Managing Director, ranked in the top 20 of the The Manufacturer’s top 100 best individuals in manufacturing, earning the title of “Exemplar”. Success with The Manufacturer has also led to them being featured regularly in their campaigns, with Heald taking the lead case study in a recent announcement that UK export has hit record breaking levels. The crowning success, however, was Debbie Heald being awarded an MBE for services to women in STEM and export.
We enjoy a trusted and ongoing relationship with Heald and regularly represent them at trade shows both within the UK and Europe.
“KC Communications has helped me personally coordinate and focus our international marketing plan to bring a much more structured approach. The team at KC work directly with myself and my employees and offer an outstanding extension to our business that adds real value. I have found the transition of using an outside agency seamless, they have got to grips with our business very quickly and I have been able to let them run with most things independently in a very short space of time.”
Debbie Heald MBE, Managing Director – Heald Ltd