Poppleton & Appleby are an Insolvency Practitioner and Business Recovery specialist firm based in Manchester and Huddersfield. Following a merger with Huddersfield based, Brook Business Recovery in 2017, they sought our expertise to manage their PR and social media requirements.
To raise the Poppleton & Appleby profile in order to communicate their wider proposition and credentials of the business. To be seen as the Insolvency Practitioner of choice when it comes to individuals seeking to gain help in financial difficulties. To not just be perceived as just ‘insolvency experts’ but as advisors for overall business recovery.
Following thorough research of the current market, direct competitor analysis and a good understanding of the Poppleton & Appleby service offering, KC Communications put together a 12-month marketing strategy, which is reviewed and updated annually.
Our remit for work includes the following:
- Public Relations
- Social Media management
- Email marketing campaigns
- Digital marketing
- Ongoing website management
Since starting work with Poppleton & Appleby in June 2017, we have achieved an AVE of over £180,000 and have had articles featured in the Daily Mail, Daily Express, Global Banking and Finance Review and This is Money, amongst a number of other local publications.
“KC Communications now handle all of our marketing requirements. They monitor and help us to co-ordinate our social media platforms as well as seeking-out opportunities for us to build our profile across all media agencies, recently providing us with unexpected national exposure on a high profile topic.
KC Communications are clearly seen by the media industry as the team from which to seek client opinions on a host of political, social, economic and technical subjects. This is hidden value far beyond the cost of their service and support both of which completely meet the brief and fulfill our expectations.
In a short space of time KC Communications have become an integral and critical part of our business. Their values reflect our own and we feel that the success of our respective businesses is mutually beneficial and assured. KC Communications is energetically driven by its MD, Katrina Cliffe, and well on the path from Really Good to Great.”
Charles Brook, Partner, Poppleton & Appleby