Client overview: 

UKcaravans4hire.com is the UK’s only listing platform specifically targeting static caravan hire which also offers an online booking system. Featuring listings from owners nationally, the site caters to every need when it comes to booking a caravan holiday.

UKcaravans4hire.com launched the direct booking platform in 2019, meaning that it is now easier and quicker to book a holiday with peace of mind, and it is easier to list a caravan and rent it out than ever before. 

The Huddersfield-based business is family-owned and the team has over a decade of experience in providing holiday-goers and caravan owners with a fantastic and reliable service. 

In 2018/19 UKcaravans4hire.com welcomed 4 million visitors to the website, generated 400,000 enquiries and secured millions of pounds worth of bookings for over 5,000 owners who listed their caravans for hire on the site. 

The Brief: 

During the ongoing pandemic, we worked with UKcaravans4hire.com to continue building brand awareness, support search performance and build trust and authority within the travel industry. 

Objectives: 

  • Position UKcaravans4hire.com as the leading listing platform specifically targeting static caravan hire and online booking system
  • Brand mentions across a range of media outlets both online and offline 
  • Achieve links from high authority domains to support search performance
  • Support ongoing business growth plans with increased brand awareness

Timings: November to April 2021

Results: 

Having supported the UKcaravans4hire.com team earlier in 2020 with some press office activity, we developed a full digital PR strategy based on an in-depth analysis of the travel industry and competitor activity. 

With the objectives in mind, we proposed a range of activities including ongoing press office support, data led PR campaigns and creation of bespoke onsite content with dedicated keywords in mind. Through this activity the team achieved a total of 91 pieces of coverage and 75 links to the UKcaravans4hire.com domain, 67 of which were from tier A (DA 50+) websites. 

Coverage highlights from across this six month period include Metro, Camping Britain, Caravan Times, Daily Mirror, Yorkshire Evening Post, Nottingham Post and the Daily Record. 

Client testimonial: 

“I approached KC Communications to help raise the profile of my holiday lettings platform. The objective was to increase brand awareness, particularly across traditional media. The team quickly came to understand my business and were able to set out a strong strategy for achieving the objective I had set.

Within a few weeks we started receiving national and regional coverage across print media which continued on a regular basis. I was invited to comment as an expert in articles, plus had the opportunity to contribute to discussions on radio and TV. Our brand reached a whole new audience that may never have come across us otherwise.

Along with increasing brand awareness KC Communications also assisted with our SEO strategy. A blog section was created on our website and articles produced to highlight the various aspects of holiday lettings. Many of these articles, or specific content from the articles, were pushed out across various digital platforms and the backlinks they contained helped to improve our link profile.

I would certainly recommend working with KC Communications if you are looking to increase the profile of your business.”

Gareth Irving, founder of UKCaravans4hire.com

Activity undertaken: 

  • 4 x data led PR campaigns
  • A dedicated blog series targeting regional keywords and locations for business growth
  • Ongoing press office support
  • Tactical link building