On Wednesday I was asked by Dan Lancaster-Holmes, Lead Apprenticeship & Skills Officers at Wakefield Council to give a talk to local businesses about apprenticeships at a Digital Marketing Apprenticeship event held at the Unity Works in Wakefield.
I was asked to do a quick speech on what I have learnt and educate businesses how employing an apprentice can benefit their organisation.
After completing my talk I spoke personally to a number of businesses interested in employing an apprentice but who weren’t sure it was right for them. I managed to convince someone that had just started an IT business that it was the way to go!
I discussed my personal path, how after completing A Levels & a BTEC I attended University for a year but it wasn’t for me. Although I undertook a number of retail based jobs I was able to see first had how social media played in part in the promotion and growth of my dad’s video production business. This peaked my interest in how social media can be used in the workplace and after doing some research I came across a Digital Marketing and Social Media apprenticeship. The fact that I was able to achieve a qualification and having direct experience of the industry whilst earning money sealed the deal.
I then moved on to explain how the founder of KC Communications, Katrina Cliffe also started off as an apprentice. Having an employer that understood first hand what it was like to be an apprentice definitely had an impact on me wanting to join the business.
I went on to explain how my role directly supports clients of KC Communications and how personally I am responsible for the scheduling and monitoring of client social media accounts but that my role also covers updating websites, undertaking market research, event support, liaison with suppliers and much more.
I also talked about how much I have learnt from Katrina in such a short space of time and what I hope to achieve in the future to help improve myself and increase my input to KC Communications.
This was my first experience (aside from networking) of public speaking. It’s another hurdle I have overcome since joining the business world. The fact I work with a supportive employer who pushes me outside my comfort zone has played a huge role in boosting my confidence and knowledge and I look forward to speaking about apprenticeships and digital marketing at future events.
To follow the conversation on twitter, search for the hashtag #DigiskillsLCR