Social Shoutout: Facebook’s demographic change, Snapchat reaction & more!

By February 16, 2018 Stories

Is Facebook for Old(er) people?

A surge in older users means that over 55’s will become the second-largest demographic of Facebook users this year. The largest growth will be among older users, with 500,000 new over 55’s expected to join Facebook this year.  An analyst at Ampere said ‘Adoption tends to find its way through demographics eventually and with Facebook’s video and photo experience this is the platform this demographic use to keep up with the social lives of their kids and grandchildren. So, if you are targeting this market, it’s definitely something to consider!

Snapchat Update – angry users sign a petition to change the redesign

Last week we told you about the new update that changed the app design… this week we’re updating you on how users took the news!

More than 600,000 people have signed an online petition calling on Snapchat to revert its update back to what it was originally. The petition reads ‘Many users have fond that it has not made the app easier to use but has in fact made many features more difficult. There is a general level of annoyance among users and many have decided to use a VPN app to go back to the old Snapchat, as that’s how annoying this new update has become.’

Here are some of the top tweets highlighting people’s shock, what do you think?

Some wanted to take the platform to the golden era of ‘best friends’:

Whereas some really don’t mind it at all:

Is Facebook finally getting a dislike button?

Not quite! Facebook has confirmed that they are testing an option that would allow users to down vote comments on posts that they deem to be inappropriate. It’s a sort of one-step way to report and flag an inappropriate comment using a single click.

The feature is currently only available to a limited group and only a small portion of users in the U.S can even see the feature on their pages. When you consider Facbook’s recent changes – like that to boost public Page posts that receive a high quantity of genuine user engagement, then the feature starts to make sense.

Henry Franco, a HubSpot social campaign strategist, says:

‘It looks like Facebook is doing this for the same reason it made an algorithm change: to figure out what content people like.’

It will be interesting to see how this works and if it gets rolled out. We think people are still keen for a reaction feature for ‘Disliking’ but who knows if that will ever happen?!

Let’s leave you with one final thought:

Stat of the week

Around 47% of Brits make impulse purchases via social media on a monthly basis – with the average user spending £318 a year – Post Office Money.