‘A picture is worth a thousand words,’ the expression you have heard endlessly and have probably unwittingly uttered yourself, is etched into our vocabulary for good reason; it’s true. Society,…
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Journalists are swamped, their inboxes overflowing. So, at KC we understand that to help journalists achieve their goals – great stories, clear and reliable information and hit their deadlines –…
‘Why do I need PR when I have advertising?’ That’s the question many businesses brood over as they try to work out the best (and cheapest) way to get their…
At a new business meeting recently, we were discussing with a prospective client about the benefit of Public Relations (PR) as part of their overall marketing strategy. Cue the response…
Over the last decade or so, Social Media audiences have grown considerably. Figures from Statista show that there were 2.46 billion users of social media in 2017, which is a…
Rebrands are supposed to be a way in which brands and companies refresh their image to reengage with their current audience and to appeal to potential new audiences. Many are…
For a while now, I’ve been thinking about the way we, as an industry, report on our PR activities. Why is it that when working with smaller businesses, the Advertising...
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I’d only been in my first year at Northumbria for a couple of months, but recording radio broadcasts, writing articles and filming documentaries were already part of my everyday University...
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Who will be affected? Does your company obtain, use or store personal data: anything from a name, e-mail address, photo, bank details, posts on social media, medical information or even…
Katrina Cliffe, MD of KC Communications runs us through a week in her working life in Prolific North’s ‘A Week in My Life’.
