This week’s Social Shoutout includes powerful political tweets from former president Barack Obama, updates to LinkedIn, Facebook and Instagram as well as a new app for meme lovers. Dig in!
Last Saturday has seen a tragic “Unite the Right” white supremacist rally in Charlottesville, Virginia. The event sparked worldwide coverage, and evoked mixed emotions. Former president Barack Obama took to Twitter to comfort the American people, using the words of Nelson Mandela, and accompanied by a powerful image.
The tweets amassed a total of 5.7 million likes, with the first one becoming the most liked tweet in the history of the platform – overtaking Ellen’s ‘Oscar selfie’ and Ariana Grande’s tweet to fans after the Manchester attacks.
Video creation feature in LinkedIn’s app
LinkedIn has realised the rising power of video, and want to allow users to take advantage of this powerful means of communication. At the moment, the feature is only available to frequent contributors, but it will be introduced to everyone soon so keep an eye out!
Even though it was possible to upload videos to LinkedIn from your library, the built in video option will allow users to take videos from within the app, and share them in a matter of seconds – be it a conference report, work hack or a training showcase.
Facebook redesigns News Feed to a simpler, cleaner look
The redesign has three goals in mind:
1. To create better conversations in the comment section by making the comments and replies appear as message bubbles, instead of being separated by vertical lines.
2. To improve readability by redesigning icons, creating larger link previews and introducing circular profile icons (Twitter comes to mind!).
3. To facilitate easier navigation by showing where links will take you should you click on them, display whose post you’re commenting on, reading or reacting to and redesigning the “back to News Feed” feature.
There’s a new app solely devoted to memes
For all the meme lovers out there – your time has come! The new app called Memeois was created by 17-year old Anushk Mittal, and is free to download for all iOS users.
In order to access the app, you are asked to log in with Facebook – it then analyses your data to serve up memes the algorithm finds most suitable to your humour. It doesn’t end there – the app also has a built-in feature which allows you to create your own memes and share them with friends!
The Rock x Siri Dominate the Day ad hits 14 million views on YouTube
The iPhone 7 ad, which follows the Rock as he goes about his day – with the help of Siri, of course – has become July’s most watched YouTube ad.
The snappy description of the ad tells you all you need to know: “You should never, ever, under any circumstances, underestimate how much Dwayne Johnson can get done in a day with Siri. Follow the world’s busiest actor and Siri as they dominate the day.”
We’re not surprised – after all, who doesn’t love The Rock?!
Instagram revamps its comment section
Instagram has finally caught up with its big brother Facebook, and now allows its users to reply to comments in a neat and easy way. The comments and replies will now appear as conversation threads, very much like the comments and replies on Facebook.
Good news for Instagram fans who love to get chatty!
Facebook joins the video streaming revolution
Facebook has introduced Watch, a new platform for watching shows on Facebook. The feature will enable users to browse content based on their interests, as well as suggest videos based on what your friends are watching.
The service will also allow its users to live comment on the shows and engage in a discussion with other viewers. Users will also be able to save the shows they are watching to a Watchlist, so they never miss out on an episode.
Watch will stream content belonging to four categories:
- Shows that engage fans and community
- Live shows that connect directly with fans
- Shows that follow a narrative arc or have a consistent theme
- Live events that bring communities together