The marketing industry is ever-changing, with new trends emerging year on year. Consumer preferences usually dictate many of these changes and some successful businesses choose to adopt them whilst others continue to ignore them and often get left behind. Early adopters are likely to experience a significant advantage over competitors, ensuring they stay connected to their consumer base.
Now that 2016 is finally here, we’ve taken a look at some of the key digital marketing trends expected this year – will your business adapt to these new changes?
Live Video: A Highlight of 2015 saw the likes of Periscope and Meerkat go head to head in the battle of live streaming. Could this be set to continue with big brands utilising the platforms to connect with their audience? According to studies, video will account for a whopping 80% of online traffic in 2016!
Mobile Browsing: Mobile browsing is set to dominate desktop. 2015 was a huge year for mobile traffic with Google announcing the start of ‘Mobilegeddon’; an algorithm update which penalises websites that are not deemed mobile friendly. If you would like to check if your website is compatible, take the test.
Wearable Technology: Similar to the increase of mobile traffic, wearable tech could initiate a real shift in the way consumers browse the web. 2015 saw the unveiling of the Apple Watch, a first-generation smart watch, but more smart watches and similar wearable devices should start to emerge next year.
Buy Buttons: Successful businesses already interact on social media with their target audience, however could 2016 see the introduction of Buy Buttons on these sites? This would allow consumers to directly buy from a social media site or search engine.
These trends are certainly not an exhaustive list of what’s to come in 2016, but one thing is for sure, marketing will continue to evolve and you’ve just got to keep up!
Do you have any other predictions for this year?