Monitoring, measuring and analysing

Over the years we’ve worked really hard to fine tune our reporting, providing our clients with a structured and descriptive overview of the effect our services has had on their ROI. Monitoring and measuring campaign performance is one of the cornerstones of marketing and we ensure that your reports fully analyse the effectiveness of all marketing channels.

Using the most intelligent software, KC Communications’ monthly reports gather together information from website tracking software, social media channels, your email service provider, our press tracking software and any other analytical report we have access to make sure we get the full picture.

We don’t just provide you with the data, we break down each section and analyse the reports to find out where our activity has been effective. We can show the links between your digital marketing campaigns and your traditional marketings such as spikes in traffic to your website when your flyer drop has been distributed. We can show the number of people viewing your blog post after we have sent a related press release.

Using this data, we can make sure that you are getting the results that you want from our activity, and we can make sure that our strategy is heading in the right direction. We want to make sure that you reach your goals and objectives and this data helps us to do that.

As a marketing and PR agency, we know that you want to make sure you are getting the most out of the service you are paying for, and we want to show you exactly where we’ve helped your business to grow.

Month on month report

Contextual

Highlighting the whole picture

Cross-channel analysis

Showing tangible results

Contact the KC team

Get in touch today to speak with us about how we can help your business achieve its objectives by communicating effectively with your target audience. We’d love to discuss your ideas with you.

Client and partner press area

Check out the fantastic coverage we secure for our clients!

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KC Communications now handle all of our marketing requirements. They monitor and help us to co-ordinate our social media platforms as well as seeking-out opportunities for us to build our profile across all media agencies, recently providing us with unexpected national exposure on a high profile topic.

KC Communications are clearly seen by the media industry as the team from which to seek client opinions on a host of political, social, economic and technical subjects. This is hidden value far beyond the cost of their service and support both of which completely meet the brief and fulfill our expectations.

In a short space of time KC Communications have become an integral and critical part of our business. Their values reflect our own and we feel that the success of our respective businesses is mutually beneficial and assured. KC Communications is energetically driven by its MD, Katrina Cliffe, and well on the path from Really Good to Great.

Charles BrookPartner, Poppleton & Appleby