Monitoring, measuring and analysing

Over the years we’ve worked really hard to fine tune our reporting, providing our clients with a structured and descriptive overview of the effect our services has had on their ROI. Monitoring and measuring campaign performance is one of the cornerstones of marketing and we ensure that your reports fully analyse the effectiveness of all marketing channels.

Using the most intelligent software, KC Communications’ monthly reports gather together information from website tracking software, social media channels, your email service provider, our press tracking software and any other analytical report we have access to make sure we get the full picture.

We don’t just provide you with the data, we break down each section and analyse the reports to find out where our activity has been effective. We can show the links between your digital marketing campaigns and your traditional marketings such as spikes in traffic to your website when your flyer drop has been distributed. We can show the number of people viewing your blog post after we have sent a related press release.

Using this data, we can make sure that you are getting the results that you want from our activity, and we can make sure that our strategy is heading in the right direction. We want to make sure that you reach your goals and objectives and this data helps us to do that.

As a marketing and PR agency, we know that you want to make sure you are getting the most out of the service you are paying for, and we want to show you exactly where we’ve helped your business to grow.