Navigating social channels

Many businesses overlook the power of social media.  With upwards of 50 million users in the UK alone, you are missing a great opportunity by not properly harnessing the power of these channels as part of your digital strategy.

At KC Communications, we have years of experience to know what platform correlates best with your organisation, and which channel will yield the best results. We have vast knowledge of every platform out there, both in the UK and worldwide. We will make sure you get the maximum reach and engagement possible and help you grow a healthy following on your channels.

We take a long-term view and create a comprehensive social media strategy that will help you reach your goals. We carry out extensive research into your target markets and find out what platforms they are on, what they are saying and what hashtags they use or follow. This allows us to target them more effectively and increase your ROI.

We stay ahead of the curve when it comes to the ever changing social network landscape. We are constantly staying on top of the latest trends to ensure that our clients get the absolute best value out of their social campaigns. As well as the “big four” platforms Facebook, Twitter, LinkedIn and Instagram, we can also help with your Snapchat campaigns, Reddit campaigns, review platforms and more.

Content is key when it comes to social media. We will evaluate your business objectives and choose the right kind of content or posts for you. This could range from a viral video campaign to paid social media advertising.

KC Communications also offer ongoing management services of your platforms, such as responding to comments and messages and keeping on top of any engagement you have with your followers. Responsiveness online is extremely important for your brand and to establish great customer service.

We are able to directly measure the effectiveness of your social media marketing activity By using reporting tools incorporated in the individual platforms and through the use of reporting tools such as Google Analytics.

A good social media campaign is best run alongside other marketing and PR activities for maximum effect but we can offer social media management as a stand-alone service. Our team are experienced and knowledgeable experts, with relevant qualifications, so your social media will be in good hands.